Throughout the 2024 racing season, I had the opportunity to collaborate with Seb Murray on a series of dynamic race week and event graphics for his appearances in the Indy NXT Series. The goal was to build a consistent, recognizable visual identity that would elevate Seb’s digital presence and give fans a cohesive experience across every round of the championship. Each graphic was crafted to highlight the excitement of the race week while maintaining brand continuity. I developed a unified design system that included consistent color palettes, typography, layout structure, and branding elements tailored to Seb’s personal identity and the tone of the series.